Sat.Oct 26, 2024 - Fri.Nov 01, 2024

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.

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The History of Recruitment Marketing and Why It's Here to Stay

Aspiration Marketing

Remember those days when filling a vacancy felt like tossing a pebble into a calm pond? You'd post a job ad, and qualified applicants would come swimming in. Those days are as gone as the fax machine. Today's talent landscape is a churning ocean, and simply throwing out a generic "Help Wanted" sign just won't cut it. Attracting top talent requires a strategic, targeted approach – enter recruitment marketing.

Marketing 264
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Are AI Agents Worth It? HubSpot's CMO and VP Weigh In

Hubspot Marketing

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers. Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity.

CMO 103
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Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)

Animalz blog

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Key insights from this interview: Most teams track too many metrics (aim for 3-5 KPIs max per department).

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using

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New horizons for data-driven direct mail marketing

Martech

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when you received an email you got excited. Your mailbox was just full of junk mail at the time.” That would be your physical mailbox, of course. “Now it’s kind of the opposite.

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29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer Marketing

Part of being successful on Instagram — whether you're a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  Here are 29 great Instagram post ideas, with real-life examples, to cure your writer’s creator’s block.

Transform 119
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How AI can drive modern marketing transformation

SmartBrief - Marketing

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the ri

Transform 126
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The Missing Link in SEO: Why You Lose Backlinks and What To Do

Aspiration Marketing

Have you ever poured your heart and soul into creating amazing content, only to see it languish in the search engine results pages (SERPs)? You're not alone. Many website owners underestimate the importance of backlinks, a crucial factor in SEO success. Backlinks are essentially votes of confidence from other websites. When a high-quality site links to yours, it tells search engines your content is valuable and relevant.

SEO 262
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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Beyond the funnel: A new approach to content marketing

Martech

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference

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How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value. With the right optimization techniques, you can refine your targeting, improve ad performance, and increase the efficiency of your marketing budget.

Analytics 123
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10 Simple Tips to Increase Your Instagram Engagement

Buffer Marketing

Nothing hurts more than thoughtfully creating an Instagram carousel in Canva or curating a photo dump only to publish and receive…crickets. Don’t worry — your content’s fine. You just need a better engagement strategy. Instagram engagement is more than just a numbers game — it’s about building genuine connections with your audience.

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you, either. Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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When and how to use images in B2B emails

Martech

Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Here’s the email in question for reference. While the names have been hidden to protect privacy, the situation still reflects a poor experience for everyone involved.

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Quality SEO Content: The QRIES Approach for Better Rankings

Backlinko

Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps readers engaged. In this guide, you’ll learn how to use my QRIES framework to: Create content that naturally aligns with Google’s quality standards Build authority that naturally attracts backlinks Scale quality content production First, a r

SEO 119
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Meta Ad Library 101: 7 Ways to Use the Facebook Ad Library to Improve Your Ads

Buffer Marketing

Remember the old days with the dusty, yellow telephone book notebooks that had the numbers of everyone in town? That’s the Facebook ad library (now known as Meta ad library) for Meta ads. The Meta ad library is like a Pinterest board of all the ads running on Meta's platforms — including Facebook, Instagram, Messenger, and Audience Network.

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How to Start Using Video in Your Marketing

Hubspot Marketing

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas. Fortunately, I‘ve got 15 video content ideas to help you achieve your business goals.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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5 steps to marketing innovation with creative problem-solving

Martech

In design school, I spent many nights seeking inspiration by pouring through biology books, wandering kitchenware stores or exploring empty playgrounds. As a student, I might have been looking for a novel concept for an identity system or a new look for a cookie box. My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst.

Energy 124
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AI Creativity Unlocked: Making Anything Seem Possible

Social Media Examiner

Interested in how AI can transform your creative process? Looking for practical tips to use AI to expand your creativity and drive marketing innovation? In this article, you'll discover how to use AI to unlock your creativity. Why Marketers Should Embrace Artificial Intelligence for Creativity In the past, innovative marketing ideas were often difficult to […] The post AI Creativity Unlocked: Making Anything Seem Possible appeared first on Social Media Examiner.

Transform 134
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SEO For Roofers: 6-Step Guide to Attract More Leads

Backlinko

Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Why? Because they’ll be able to find other roofing companies. But not you. Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results.

SEO 98
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Personality Content: Strategies for Creating AI-Proof Content

Hubspot Marketing

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads. But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the compe

Logistics 111
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How search analytics can tailor messaging and maximize performance

Martech

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, the digital landscape and consumer behavior are evolving.

Analytics 120
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Beyond CRM: Leveraging HubSpot's Full Potential for Marketing

The LeadG2 Blog

When people think of HubSpot, they often associate it solely with customer relationship management (CRM). While it's true that HubSpot offers a powerful CRM tool, that’s just scratching the surface. HubSpot has evolved into a robust all-in-one platform that offers a suite of tools to help businesses manage and optimize their marketing efforts. For those focusing on marketing without needing HubSpot’s CRM, there’s still a world of functionality to unlock.

CRM 111
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Why SEO Optimization is Crucial for Your Website’s Long-Term Success

Marketing Insider Group

Although having a website is vital for businesses of all sizes, it’s only part of the process. You need customers to notice your site to succeed in your industry. Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content.

SEO 101
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6 marketing takeaways from Longlegs’ campaign of terror

Hubspot Marketing

Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times , with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.” A week later, a user named Mr_Downstairs leaves strings of glyphs in the comments on Letterboxd. Image Source Billboards pop up; a partially obscured face peers down at drivers.

Transform 107
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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12 ways to use a customer data platform

Martech

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP. 1. A centralized hub for data and reporting The first and most obvious way to use a CDP is as your centralized hub for data and reporting.

Customer 123
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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

By Andy Crestodina Here we go, through yet another technology revolution. We can see the impact all around us. This moment, like many others over the last 30 years, is a marker in history. Everything before this time was pre-AI. For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. No channel is more directly impacted by AI than search.

SEO 95
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How and why you need to track brand mentions across networks

Sprout Social

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis.

Branding 117