Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

OCTOBER 24, 2022

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. According to Microsoft Advertising Research, 85% of consumers only consider brands they trust. And 72% only support brands that are being authentic in their advertising.". Advertising isn't what it used to be.

Gen Z 84

Gen Z Millennials Transform User-Generated 84

Sprout Social

MAY 21, 2019

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. 27% of marketers are already using Pinterest.

Millennials 111

Millennials Shoppers Food User-Generated 111

Neil Patel

NOVEMBER 26, 2019

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Hubspot Marketing

OCTOBER 30, 2022

Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months. Let’s get into the biggest challenges marketers are facing right now and the blockers they expect in 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52