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Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations

Animalz blog

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. That was not a thing in 2015 at the time that I left. That’s the limit of my education. I kind of want to skip all the way to Autodesk. So you’ve built a large content team in Autodesk from scratch.

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Four Ways to Beat Out the Competition With Interactive Content

Marketing Insider Group

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. In 2015, we began seeing an uptick in interactions with online content via mobile devices. Bounce rates dropped and conversions increased on the free whitepaper, which was no coincidence.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). To drive your point home, highlight existing assets – white papers, articles, blog posts, etc.

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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

. – Allison Wert , content marketing manager, Frontline Education. Check out the forecasts we shared for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , 2017 , and 2018 to see what we got right and where we went way off track. . A number of businesses will stop thinking about #contentmarketing as a separate discipline.

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Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

No centralized, global influencer marketing existed at SAP before late 2015. Authors and academics tend to produce books, keynote presentations, educational materials, popular blogs, videos , etc. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Downloads of a whitepaper or app. Make sure your team is sharing the right information by educating them on your company’s history, products and goals. Regardless of which platforms you’re using, your goal when it comes to content is to keep it engaging, educational and entertaining. For example: Newsletter sign-ups.