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Content Automation: How is it changing content marketing

Scoop.it!

Marketing automation for small businesses can be of great help with tedious tasks like updating prices or product descriptions and making sure new leads are to your CRM system for follow up. Here, we will discuss how automation is changing content marketing forever! So let’s first discuss how content automation works?

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How to Get Started With Video Marketing

Neil Patel

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Let’s take a look at the statistics. They can be pretty darn effective.

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Break Free: 5 Tips To Differentiate Your Brand

Adobe Experience Cloud Blog

According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. Instead, they should pursue long-term, transformational brand-inspired growth.

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What is omnichannel marketing? Examples, strategies & best practices

Use Insider

Example 1: Fashion brand increasing CLTV by 25% NA-KD is a fashion brand founded in 2015 that now boasts a presence in over 50 markets. Once their data was unified, they were ready to transform their omnichannel marketing approach. Customer lifetime value (CLTV). Last browsed and abandoned products. Messaging channels.

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent. Challenges to investing in Africa.

Health 202