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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. One of the key topics of discussion?

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Each serves an audience.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. With a rebel spirit and a knack for bringing people together, Jaleh’s crafting a new marketing era where community and collaboration reign supreme.

Transform 103
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Content Automation: How is it changing content marketing

Scoop.it!

The transition towards content automation was not easy as the technology required to achieve such innovative features came into existence in 2015 through the introduction of Open AI by Elon Musk. GPT-3 or third generation Generative Pre-trained Transformer is a neural network model trained to generate written content.

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Fast Forward: Video Content Goes Interactive and Personal

Adobe Experience Cloud Blog

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

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How to Get Started With Video Marketing

Neil Patel

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Let’s take a look at the statistics.

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The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Click To Tweet.