Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Each serves an audience.

Transform 73

Transform Management New Markets Manufacturing 73

Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market.

Content Marketing 101

Content Marketing Branding Entertainment Marketing 101

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

SEPTEMBER 10, 2019

If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. But takeovers can also be an effective way to move into new markets. Opening a shop in a new city? Launching a menswear line? Also keep an eye on social media holidays.

Fashion 111

Fashion Logistics Promotion Shipping 111