Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. billion in 2016 to $9.7

Gen Z 128

Gen Z Millennials Retail Price 128

Hubspot Marketing

JANUARY 9, 2023

Launched in March 2016, Mastodon has about 2.5 Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon.

Gen Z 124

Gen Z Marketing Marketers Millennials 124

Hootsuite

OCTOBER 30, 2019

At the end of the day, Twitter’s user base is growing, and the company is making an effort to be transparent with advertisers about those numbers. The bright side of saturation, however, is that Twitter knows it has to offer value and produce a product that users and advertisers love. adults in 2016 to 69% in 2019. 44% of U.S.

Gen Z 112

Gen Z Marketing Marketers Advertising 112

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. New social media apps and platforms marketers should watch in 2022. In 2021, only 9% of marketers were using TikTok to promote their business.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

JULY 9, 2019

If you’re trying to reach older adults, a Snapchat influencer probably isn’t the best bet. Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. The key to successful influencer marketing is finding the perfect fit. View this post on Instagram. #ad ad | GIVEAWAY TIME!

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111