2016 Gen Z Promotion User-Generated 
Sprout Social
OCTOBER 16, 2023
For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.
Martech
FEBRUARY 22, 2023
Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this.
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Martech
MAY 3, 2022
Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.
Hootsuite
APRIL 7, 2022
Social media is always evolving to satisfy the needs and interests of its users. In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. Eight new users join TikTok every single second ! Source: Statista.
Spiralytics
FEBRUARY 26, 2023
With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. You can also run TikTok ads to promote your services or products.
Hubspot Marketing
APRIL 13, 2020
Within just a year and a half of its launch, it reportedly grew to over 800 million active users. Reported Users: 517 million active users on QZone with 653 million monthly users on QQ. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app.
Sprout Social
MAY 26, 2022
Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.
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