2016, Marketers and Tentpole - Marketing Pro Pulse

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2016

Marketers

Tentpole

Innovid becomes Olympics ad management partner

Martech

JULY 27, 2021

With this Olympics, for the first time, the CTV ad experience is finally catching up and getting the biggest test in its history, paving the way for other tentpole live events to benefit from serving dynamic creative digitally. Why we care. The CTV audience has become an essential slice of the pie and can’t be overlooked.

Tentpole

Tentpole Management Advertising Advertisers

‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Gearing up for projected growth in 2018.

Retail

Retail Tentpole Shoppers PR

Innovid becomes Olympics ad management partner

‘Tis the season: Retailers can expect 32% more social messages this holiday season

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