‘Tis the season: Retailers can expect 32% more social messages this holiday season
Sprout Social
NOVEMBER 19, 2018
Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring.
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