Search Engine Land

JANUARY 28, 2023

Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop 2016: Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. Google spend slowed slightly from Q3.

Search Marketers 132

Search Marketers Marketing Marketers Retail 132

Ariyh

OCTOBER 2, 2023

🏢 Companies using this Electronics retailers often include ‘sampler’ versions of their products on tables in front of their display cases so that shoppers can hold and interact with their products. Retailers focused on online sales have experimented with offline stores (e.g. a keyboard, chair, backpack).

Product 84

Product eCommerce Retail Shoppers 84

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased.

Search Marketers 89

Search Marketers Real Estate Retail Marketing 89

Martech

JANUARY 6, 2022

Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants. Does anybody remember Taco Bell’s “TacoBot” from way back in 2016?).

Finance 116

Finance Retail Food Customer 116

Search Engine Land

JANUARY 5, 2023

2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2016: William Stanley extorted individuals and companies by threatening to engage in illegitimate SEO work: posting “fraudulent comments and creating negative reviews online, if the victim did not pay him a certain sum of money.”.

Search Marketers 94

Search Marketers Law Marketing Marketers 94

Search Engine Land

FEBRUARY 11, 2023

The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

Search Marketers 95

Search Marketers SEO Retail Marketing 95

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 96

Search Marketers Real Estate SEO Marketing 96

Search Engine Land

FEBRUARY 24, 2023

Google revamps Test My Site mobile site speed tool 2019: Test My Site (which launched in 2016) was rebuilt with more features details on a site’s mobile site speed. ‘Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

Search Marketers 135

Search Marketers Neuromarketing SEO Marketing 135

Search Engine Land

FEBRUARY 25, 2023

Google: AMP Not Yet A Search Ranking Signal 2016: Google’s John Mueller said you could use AMP to become mobile-friendly, but AMP itself was not a ranking signal. AdWords And Bing Ads Both Having Late-Week Reporting Troubles 2016: Google AdWords reports weren’t downloading or printing.

Search Marketers 121

Search Marketers Marketing Marketers Advertising 121

Search Engine Land

JANUARY 13, 2023

2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. 2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. Google buys Pointy to bring SMB store inventory online.

Search Marketers 126

Search Marketers Non-Profit Marketing Marketers 126

Search Engine Land

JANUARY 20, 2023

Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down 2016: One of Google’s efforts was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons.

Search Marketers 95

Search Marketers SEO Marketing Marketers 95

Search Engine Land

APRIL 12, 2023

. “Promising” is the word IAB used, while adding an important “if”: “The industry’s outlook for 2023 will be promising if it can comply with evolving privacy regulations and adapt to growing consumer usage patterns and expectations, such as ad-supported streaming and retail media. ” The report.

Retail 94

Retail Advertising Advertisers 94

Litmus

APRIL 26, 2021

Retail brand Everlane knows how to celebrate the human race and what the benefits are to representing normality. Their 100% Human collection was launched as a way to bring people together amid the civil divisions following the 2016 US election and advocate for the human rights of all. You don’t have to be in retail. 100% Human.

Fashion 128

Fashion Retail Energy Education 128

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Google Goes Live With “In-Stock, Nearby” Mobile Shopping 2010: Google was working with a limited number of retailers but was inviting others to apply to become part of the program.

Search Marketers 95

Search Marketers SEO Marketing Marketers 95

Search Engine Land

FEBRUARY 3, 2023

Google Adds JSON-LD Support For Structured Data Markup 2016: Google started supporting JSON-LD for structured data markup for reviews and products rich snippets. Bing Updates Android & iOS Apps To Enable More Finding With Less Searching 2016: The idea, according to Microsoft, was to help users “find” and “do” faster.

Search Marketers 88

Search Marketers Automobile Non-Profit Marketing 88

Search Engine Land

NOVEMBER 29, 2023

Back then, the retailer, John Lewis, and its ad agency Adam & Eve/DDB often created the Christmas advert at the top of the chart. This included “ Monty the Penguin ” in 2014, “ Man on the Moon ” in 2015, “ Buster the Boxer ” in 2016, and “ The Boy and the Piano ” in 2018.

Shoppers 113

Shoppers Retail Digital Marketing Advertising 113

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. billion in 2016 to $9.7

Gen Z 119

Gen Z Millennials Retail Price 119

Search Engine Land

MARCH 2, 2023

Google Image Search Tests Colored Filter Buttons 2016: The new format showed up on desktop image results for some and used different colored backgrounds to enhance the filter options for the searcher. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two?

Search Marketers 88

Search Marketers Marketing Marketers User-Generated 88

Martech

DECEMBER 18, 2023

Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. The idea is for AI to act with a customer or prospect exactly like a competent salesperson would engage in a retail store, suggesting additional add-ons and accessories based on what they’re hearing from the customer.

CRM 120

CRM Transform User-Generated Marketing 120

Digital Marketer

DECEMBER 2, 2022

In 2016, Aleksandr Zhukov , the self-proclaimed “King of Fraud”, and his group of fraudsters were discovered to have been making between $3 and $5 million a day by executing fake clicks on video advertisements. Methbot: $5 million a day lost through fake video views.

Advertising 78

Advertising Advertisers Retail User-Generated 78

Hootsuite

FEBRUARY 4, 2020

That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs. Ages 25–29: 57%. Ages 30–49: 47%. Ages 50–64: 23%. Ages 65+: 8%. India, and Brazil as well. 30,000-$74,999: 39%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

NOVEMBER 8, 2023

Temporary Retail Space If you're transitioning your business from online to brick-and-mortar, a pop-up shop is a way to simulate the retail experience and gain valuable insights into considerations such as operations and demand. without the risk of commitment and overhead. Experiment with creative materials. Image Credit: Slice 17.

COS 103

COS Food Transform Direct Mail 103

Search Engine Land

OCTOBER 4, 2022

As of 2016 Facebook was processing 2 billion daily searches. BloomReach made waves in the search industry in 2016 when they released the results of a study they commissioned that found 55% of U.S. Other retailer search engines (e.g., Even outdated data, however, indicates the immense scale of social media search activity.

Shoppers 119

Shoppers Retail Finance User-Generated 119

Marketing Insider Group

FEBRUARY 2, 2017

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses.

Millennials 88

Millennials eCommerce Retail Product 88

Search Engine Land

JUNE 6, 2023

It’s important to note that early indications of how Google is generating it’s AI-driven content aren’t too distant from the general content guidelines (Page Quality, Needs Met) that have been around since at least the 2016 version of the search quality rater guidelines.

User-Generated 101

User-Generated Transform eCommerce Thought Leadership 101

Hubspot Marketing

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. I could use these points for future flights, but alternatively, I could also use them on car rentals, hotel stays, or purchases with JetBlue retail partners, like Amazon. Need further convincing?

Food 144

Food Customer loyalty Marketing Marketers 144

The CMO Survey

FEBRUARY 26, 2020

on a seven-point scale where 7=very highly and 1=not at all)—a figure that has been flat since 2016. Four industries show almost double the hiring growth compared to other industries: Healthcare, Technology, Communications, and Retail. #10 5 – Mobile Marketing. In the last year, planned marketing hiring dropped to 5.8%—near

CMO 130

CMO Retail Price New Markets 130

Doug Garnett

JULY 12, 2016

An odd digital disease has run rampant among mass retailers for the last couple of decades – let’s call it “Amazon Panic”. And for retail, Amazon becomes the panic point because they are the biggest mostly pureplay digital retailer. Amazon’s True Size: We’re told that Amazon is a $107b retailer.

Non-Profit 52

Non-Profit Retail eCommerce Logistics 52

Martech

JULY 12, 2023

Nine of the top ten retailers, including Walmart and Kroger, have now activated their accounts on Threads, according to the National Retail Federation. Meta has invested more than $16 billion into protecting people that use its platforms since 2016, and has stated that safety remains a top priority on Threads.

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Search Engine Land

JUNE 23, 2023

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline.

Retail 102

Retail Advertising Advertisers Analytics 102

Hubspot Marketing

APRIL 25, 2022

She has also partnered with the online fashion retailer Shein to promote their SheinX collection. Launched in 2016, Houseparty was a group-messaging app that allowed video chats and could host up to eight users at a time. embarrassing. OscarsAtHome. WomenOwnedBusiness. ? Joy (30 seconds) - TimTaj. Houseparty.

Gen Z 114

Gen Z Influencer Marketing Social Media Marketing Finance 114

Search Engine Land

MARCH 16, 2023

by Warren Lee 2011: Five Late Resolutions For Online Retailers In 2011 by Vic Drabicky 2011: 3 Ways Small Businesses Can Use Social Media To Drive Customer Loyalty by Brooks McMahon 2011: Google Analytics Unveils A New User Experience by Daniel Waisberg 2010: B2B Hubs Or PPC?

Search Marketers 98

Search Marketers Marketing Marketers User-Generated 98

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. This stat summons the final wag for the long-tail of smaller specialist retailers. This finding is consistent across both the retail and travel sectors.

Retail 69

Retail Marketing Mix User-Generated PR 69

Hubspot Marketing

APRIL 11, 2022

Surpassing Pinterest, Twitter, Snapchat, Reddit for monthly active users is impressive considering it was only launched in 2016. The platform recently conducted a global research study to understand TikTok's role in and perceptions across the retail consumer journey. Engagement Rate: With a session duration of 10.85

Gen Z 110

Gen Z Transform Entertainment Customer Journey 110

Sprout Social

OCTOBER 16, 2023

The brand took the beauty world by storm after launching its first handheld hair dryer in 2016 , the Dyson Supersonic, which received rave reviews across social. Dyson Founded in 1991, the British household appliance brand Dyson was best known for revolutionizing vacuum cleaners and hand dryers.

Gen Z 110

Gen Z Branding Millennials Transform 110

Markinblog

SEPTEMBER 6, 2021

Today, Amazon has diversified the range of products that it offers to become a leading company in the online retail industry. On 4th September 2018, Amazon reached the $1 trillion market cap to become the most valuable retailer, a position that was previously held by Walmart. Amazon’s sales in 2020 were worth $386.06 billion (+37.62%).

eCommerce 52

eCommerce Finance Retail Shipping 52