The Changing Role of Marketing in 2020 – Culture and Customer Experience
Marketing Insider Group
NOVEMBER 16, 2019
The role of the CMO is changing, and it’s no longer all about advertising and brand management. Make sure your business leaders really understand and express your business values with a positive and supportive management style. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.
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