Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO User-Generated PR 40

Duct Tape Marketing

OCTOBER 20, 2021

He started his career as a touring musical artist where he quickly learned the skills of PR and social media. As a well-versed entrepreneur and artist, Alex took his passion for social media and transformed it into an award-winning agency, Rossman Media.

Transform 92

Transform PR Law Marketing Strategy 92

Search Engine Land

MARCH 10, 2023

During its heyday, Facebook drew more visitors to publishers than Google did – a trend that has been reversed since 2017. Otherwise, you have to invest a lot in outreach and other PR efforts. When your boss wants to invest in content, marketing and PR they may often mean actual SEO-related tasks, e.g.: Creating link magnets.

SEO 101

SEO Real Estate PR Customer Journey 101

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Retail 108

Retail Tentpole Shoppers PR 108

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. If I had to pick a favorite right now, I would say I am still feeling “Daughter” by Audi from 2017.

Transform 105

Transform PR Marketing Marketers 105

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

PR 138

PR SEO Analytics Price 138

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Search Engine Land

MAY 18, 2023

Source: Attention Is All You Need , Vaswani et al, 2017) Simply put, a transformer takes an input and turns (i.e., Since LLMs are powered by writing, marketing or PR professionals – not programmers – may develop innovative ways to use the tools. Two important features here are embeddings and positional encoding.

Transform 89

Transform Direct Mail PR User-Generated 89

Sprout Social

JUNE 24, 2019

SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award.

Non-Profit 69

Non-Profit PR Social Media Marketing Retail 69

Duct Tape Marketing

APRIL 25, 2018

Why local PR is important. Check out the Moz Local 2017 Presentation – Are Words the New Links? Why local PR is important. * Check out the Moz Local 2017 Presentation – Are Words the New Links? What you’ll learn if you give a listen: Why there is confusion around Google local business listings.

PR 74

PR SEO Marketing Marketers 74

Adobe Experience Cloud Blog

DECEMBER 20, 2017

For example, a PR push that is part of a more extensive global campaign may also increase market share. Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1%

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Sprout Social

APRIL 14, 2017

— Your Creative People (@ycpideas) April 12, 2017. — b r i t t n e e (@hellobrittnee) April 12, 2017. — nicole (@nicolemaries__) April 12, 2017. — Val Vesa (@adspedia) April 12, 2017. — pamelahughes (@pamelahughes) April 12, 2017. — Cheval John (@chevd80) April 12, 2017.

Branding 54

Branding PR Social Media Marketing Promotion 54

Search Engine Land

NOVEMBER 29, 2022

In 2017 alone, Google conducted more than 200,000 experiments that resulted in about 2,400 changes to Search. As a result, those responsible for SEO are increasingly becoming the interface between technology, editing, marketing and PR. Creating PR campaigns for suitable co-occurrences. (No No pure image PR.)

Whitepaper 100

Whitepaper PR User-Generated Advertising 100

Jeff Bullas

MARCH 7, 2023

In May 2017, Google released a post about guest blogging. When paid backlinks are offered to subpar businesses that produce weak content, the damage is knee-deep. But that’s not all. Some companies also bend the rules by resorting to black-hat guest posting strategies, which is a big NO-NO any way you look at it.

SEO 171

SEO User-Generated PR Branding 171

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Here’s a great example of a cluster page from HubSpot: Instead of taking a generalized approach and covering things like why PR is important, HubSpot dives into building free buzz with a PR campaign.

PR 102

PR User-Generated SEO Manufacturing 102

Search Engine Land

AUGUST 11, 2023

It’s important to note that any mentions of him before late 2017 would refer to his previous role before taking up this position. This does show well the checkered past of SEO and the nature of Google’s PR pushes to call out tactics that attempt to game their system or harm others. John Mueller eras. Figure 24 ).

SEO 98

SEO Analytics PR Search Marketers 98

Search Engine Land

FEBRUARY 17, 2023

Also on this day Google testing questions and answers in the Google Maps interface 2022: This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps. Search Engine Land also wished Yahoo a happy 5th birthday in 2009.

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Content Marketing Institute

APRIL 6, 2018

PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. REI (@REI) November 24, 2017. Thought leadership #content doesn’t need to be white papers & webinars. Think interactive too. matzucker Click To Tweet . Brand acts. Are you with us today?

Whitepaper 110

Whitepaper Content Marketing Thought Leadership Transform 110

Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. — University of British Columbia (@UBC) February 21, 2017. They also invited potential students to come to fun events showcasing the fun side of UNSW. Free #unswoweek Night Markets film screening tonight @ 7pm. Alumni and student engagement.

Education 111

Education Gen Z Millennials Promotion 111

Exposure Ninja

JULY 13, 2022

This guide was originally written by Tim Cameron-Kitchen in 2017, and updated by Jess Percival in 2022. After you have compared your ROI to the amount of time and money spent on creating and securing the content, it’s time to analyse it in terms of your overall goals for your digital PR campaign. If it was a success, great!

Price 52

Price PR User-Generated Advertising 52

Rock Content

JANUARY 18, 2018

Indeed, 2017 saw several major leaps forward for SEO, from an increased focus on machine learning for search engines to changes in the way that consumers search for information online. Few terms were repeated more often in 2017 than ‘fake news.’ than it did in 2017. In 2018, things will only heat up further.

SEO 40

SEO eBook PR Digital Marketing 40

Hootsuite

JULY 12, 2022

As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. — Wendy’s (@Wendys) November 24, 2017. If your content is boring, offensive, or sticks out like a sore thumb, you’re gonna have a bad time. People will ratio you , ignore you, or hurt your feelings.

Branding 115

Branding Whitepaper Food Energy 115

Duct Tape Marketing

APRIL 12, 2017

Why local PR is important. Check out the Moz Local 2017 Presentation – Are Words the New Links? Why local PR is important. * Check out the Moz Local 2017 Presentation – Are Words the New Links? What you’ll learn if you give a listen: Why there is confusion around Google local business listings.

SEO 44

SEO PR Marketing Automation Platform CRM 44

Hubspot Marketing

AUGUST 21, 2023

Your editorial style guide can guide your blog content, video scripts, website and landing page copy, PR talking points, and knowledge base articles. Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness.

Branding 98

Branding PR Law Energy 98

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. The 6th edition of David Meerman Scott’s classic New Rules of Marketing and PR is the best-organized and most-detailed overview of tools and best practices.

Content Marketing 106

Content Marketing PR Transform Manufacturing 106

Search Engine Land

DECEMBER 5, 2023

All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Before 2017, Navboost memorized historical user clicks on queries for 18 months.) Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov.

SEO 145

SEO Promotion PR Place 145

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1. Use Influencer Marketing to Help PR.

PR 97

PR Influencer Marketing Promotion Management 97

Moz

OCTOBER 23, 2018

After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. Feels a little wrong to publish that openly!). Disclaimer: There were two methods of retrieving this data that I worked through, each with their own limitations. Impressive stuff in comparison to years gone by.

PR 56

PR B2C Fashion SEO 56

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. As far as the numbers go, vanity metrics look great on paper. Click To Tweet.

Non-Profit 92

Non-Profit PR Customer Journey Advertising 92

Orbit Media Studios

SEPTEMBER 20, 2022

Then in 2017, they started becoming less popular. New statistics may attract the attention of journalists and other bloggers (good for PR). It is the least common approach to driving traffic, but it is the most effective. Ironically, the two most effective traffic strategies, influencer outreach and paid ads, are the least popular.

B2C 145

B2C eBook Analytics Promotion 145

Sprout Social

APRIL 19, 2017

A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST. — Netflix US (@netflix) March 22, 2017. One bad situation can easily turn into a PR nightmare. Plus, social media is where people tell their friends about their favorite products and brands. Shall we begin? DeathNote pic.twitter.com/fEd12Gm32c.

User-Generated 102

User-Generated PR Promotion Advertising 102

Hootsuite

MAY 6, 2020

Did someone forget to update your header image after your 2017 Holiday Campaign, and now— whoops!— Criticism is inevitable, especially as your account grows, so you should plan for how to respond to trolls and manage a PR crisis. You should also audit brand compliance for existing accounts. Are your bio and profile picture on-brand?

Marketing 145

Marketing Marketers Key Performance Indicator Analytics 145

Hubspot Marketing

AUGUST 30, 2022

Standout episodes: How to Get PR without a Publicist. In 2017, they expanded into the audio space by launching “Smart Money.”. Who is more helpful when starting your business: Strangers or Friends/Family? 4 Tips for You to be an Effective ParentPreneur. Best for Short-and-Sweet Tips: Nerd Wallet’s Smart Money.

Finance 26

Finance Real Estate Health Education 26

Sprout Social

JANUARY 18, 2017

Remember, it’s 2017 and this is the internet. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog. You may have noticed that it seemed like a lot of work to append all those parameters to the end of that chosen URL. If you have a problem, there is a solution.

Analytics 76

Analytics PR Influencer Marketing CMO 76

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Analytics 112

Analytics User-Generated Social Media Marketing PR 112

Sprout Social

JANUARY 2, 2019

Whereas 2017 saw a boom of live video and video-centric Stories on Facebook and Instagram, long-form social video saw a sort of resurgence in 2018. Don’t assume that your screw-ups have to result in some sort of PR disaster. These trends can provide some much-needed inspiration as you brainstorm your content for 2019.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Martech

MARCH 18, 2024

A: Chris was the VP of the team I got brought in as the director of at this PR agency. Unfortunately, the PR agency just wasn’t aligned with that. We were visiting a client in 2017 and both burnt out from the work. I’m someone who likes things nice and clean and tidy buttoned up, a little bit of a perfectionist.

Pharmaceutical 63

Pharmaceutical PR Management Analytics 63