Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 104

Market Research Non-Profit Transform Marketing 104

Hubspot Marketing

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example].

Marketing 145

Marketing Marketers SEO CRM 145

The CMO Survey

OCTOBER 8, 2018

In other types of marketing spending, brand spending has increased over the last five years from a 4.3% increase, CRM spending increased from a 7.9% But Marketing Spending Growth is Decelerating While companies, on average, experienced a 7.5% and the latter slipping -1.2%. yearly increase to a 7.3% yearly increase to a 9.5%

CMO 100

CMO B2C Transform Marketing 100

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). 74% of B2B marketers say they are seeing customers taking more control over the buying process. Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Why use them?

Inbound Marketing 111

Inbound Marketing Marketing Marketers Direct Mail 111

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Hubspot Marketing

DECEMBER 11, 2023

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

User-Generated 119

User-Generated Marketing Marketers Copywriting 119

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10