Adobe Experience Cloud Blog

MARCH 28, 2019

With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. Narayen also talked about the experience mandate, which is spreading to organizations across B2C and B2B. Narayen provided some insight for other companies that may be considering their own M&As.

Transform 132

Transform Thought Leadership CRM B2C 132

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Conversational marketing (following up and answering customer questions).

Whitepaper 111

Whitepaper B2C Marketing Marketers 111