2018, Conversational Marketing and Whitepaper

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

JANUARY 14, 2019

Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Lead magnets and e-books.

Whitepaper

Whitepaper B2C Marketing Marketers

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). 79% of B2B buyers share white papers with their coworkers.

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Digital Marketing Marketing Strategy B2C Marketing

Marketing Pro Pulse

Dump the Sales Funnel in Favor of Lifecycle Marketing

199 Digital Marketing Stats to Drive Your Marketing Strategy

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