Remove 2018 Remove Gen Z Remove Millennials Remove New Technology
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10 Ways to Market to Gen Z

Power Digital Marketing

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40
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7 core capabilities and features every DXP must have

Welcome Software

Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. Businesses who want to change with the times and thrive in the new digital marketplace will use DXPs to optimize their digital experiences end to end. in 2018 to 13.4 Digital Advertising.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018. Traditional search engines.

Shoppers 117
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

2018 research shows how an advertising hiatus can impact brands’ long-term sales. After the events of the past year it will be interesting to see if the effects of such a mass advertising hiatus result in the same trends witnessed in 2018. Google Advertising revenue rose 69% year-on-year in Q2 2021.