article thumbnail

How marketers are preparing for the future of in-game ads

Martech

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech! In your inbox.

Gen Z 111
article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Keep an eye out for new trends and technologies that can streamline your marketing strategy. Millennials Will Not Compose 75% of the Future Workforce.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. Retailers, grocery chains, restaurants, and travel/hospitality businesses are all using mobile technologies to transform the way they market to and interact with customers.

Transform 116
article thumbnail

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Millennials also make up a large group of LinkedIn users, so don’t overlook them in your marketing. It can be an excellent network for generating quality leads and growing an international audience. Here are some ideas for successful video content to share on this platform: Showcase new technology.

article thumbnail

The modern search landscape: How and where to reach your target audience

Search Engine Land

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Traditional search engines. Google, Bing, Amazon, and Pinterest are currently among the leading visual search engines.

Shoppers 110
article thumbnail

10 Ways to Market to Gen Z

Power Digital Marketing

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40
article thumbnail

How to join the Metaverse: The complete guide for your brand

Sprout Social

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Metaverses offer an entirely new experience for users to socialize, play games, work and even make purchases.

Gen Z 118