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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. In H1 2021, gaming accounted for half of all global mobile user-acquisition spending.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7 up from $57m.