Neil Patel

JUNE 16, 2025

Reasons to rebrand include: Expanding into a new market Fixing a poor reputation Aligning your brand more closely with your values Reflecting a new product offering Once you have that answer in mind, you should take it one step further by tying your rebrand to key performance indicators (KPIs).

Key Performance Indicator

Sprout Social

JULY 31, 2018

Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes. Look at Website Performance. Assess Your Brand Reach Today. Set Your Benchmarks.

Key Performance Indicator

Rock Content

SEPTEMBER 20, 2023

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.

Marketing Strategy

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Challenges exist, but there is no doubt that content personalization is one of the leading factors of the new market reality.

Transform

Hubspot Marketing

SEPTEMBER 11, 2018

What is the first thing you do when you need new marketing ideas? And though, most companies develop their own sets of SEO KPIs (key performance indicators), here are the most common ones: Organic traffic growth. What about when you decide it’s time to change the way you keep the books finally?

SEO