Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketo was acquired by San Jose-based Adobe in October 2018. Marketing automation: A snapshot. Adobe Marketo. Target customers. Target customers.

Marketing Automation Platform 125

Marketing Automation Platform Manufacturing CRM B2C 125

Content Marketing Institute

AUGUST 16, 2018

Content technology. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.

User-Generated 76

User-Generated Market Segmentation Management Content Marketing 76

Rock Content

AUGUST 25, 2020

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. As we highlighted throughout this article, consumer behavior is always changing and requiring companies to adapt to new technologies and new forms of consumption.

Transform 95

Transform Whitepaper User-Generated Law 95