Search Engine Land

JUNE 12, 2024

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” Looking at the SparkToro pricing page on archive.org, the lowest-paid package’s pricing in April 2022 was $150/month and is $50/month as of 2024. This is a buying intent.

Marketing Strategy 111

Marketing Strategy SEO PR User-Generated 111

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

Content Marketing 90

Content Marketing Non-Profit Marketing Marketers 90

Rock Content

FEBRUARY 4, 2021

According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. Connect with users on a human level. This demonstrates how this is an integral and comprehensive process.

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

CXL

JUNE 2, 2022

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users. Serving the customer’s customer as a tactical ABM move. Keep doing what works.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Understand the technical limitations of your audience Are they primarily iPhone users?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117