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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Ideally, your product or service solves a problem you know your audience has. What problem will you be solving for your audience(s)?

eBook 145
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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). Can you imagine the chaos to building a house without a plan? But that’s what we do.

CMO 110
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9 Important Twitter Trends to Watch For in 2020

Hootsuite

Among other things, Twitter’s three new board members will evaluate a CEO succession plan. Average mDAU was 152M, up 21%, primarily driven by product improvements, including increased relevance in the Home timeline and notifications. Twitter’s product team has been busy with a number of user experience (UX) updates.