Remove 2019 Remove Advertising Remove Influencer Marketing Remove Video Marketing
article thumbnail

Tiktok Marketing Trends

Calvyn Lee Blog

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

article thumbnail

Is Instagram Dying? [New Data]

Hubspot Marketing

In fact, engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut. Is Instagram an effective marketing channel in 2023? When Facebook bought the platform in 2012, however, its advertising machine shifted into high gear. Instagram is also thriving in the influencer marketing space.

Gen Z 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. AI is also being used in advertising.

article thumbnail

What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

2 And data from this year’s B2B Marketing Mix shows it’s likely because users in the B2B world trust LinkedIn more than any other social media channel 3 —they trust it with their professional posts but also with their business posts. Influencer Marketing: Influencers don’t just live on Instagram—they’re everywhere.

article thumbnail

Integrating Video Content for Maximum Impact

Rock Content

Evidence clearly shows that integrating video content into a successful marketing plan is one trend that is not only here to stay but is continuing to rise in importance. In fact, since 2019, the use of video content has continued to increase by over 90%. As for reach, video content excels.

article thumbnail

Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.

Shoppers 129
article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. In 2019, despite financial woes caused by the poor economy, rising home costs, and high unemployment levels, millennials still remain optimistic about their future and finances.

Gen Z 145