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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

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Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. Takeaways for Marketers. Image Source.

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Marketing Insider Group

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Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. trillion by 2026. Adobe Analytics) 96.9

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Marketing Pro Pulse

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

300+ Digital Marketing Stats to Drive Your Marketing Strategy

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