Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. By the end of 2019, the number of podcasts jumped to 800,000 ( Podcast Insights ). The number of podcast episodes climbed to over 30 million in December 2019. EX-IQ ).

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Gen Z Advertising Advertisers Millennials 117

Hootsuite

OCTOBER 8, 2020

Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds. Source: Statista. And 38% identify as male.

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Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). billion monthly active users.

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

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Gen Z Marketing Strategy Millennials User-Generated 78

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App? Who is Using Dispo?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 The Lion King Remake.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 18. Source ) 19. Source ) 20. Source ) 21. Source ) 22. Source ) 53. Source ) 54.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. July 11, 2019. 26 TikTok Stats to Know in 2019. As of early 2019, TikTok is the third-most downloaded app globally. Alexandra Daniels ?? alexdanielsxo).

Gen Z 144

Gen Z Entertainment Millennials Advertising 144

Neil Patel

DECEMBER 28, 2021

Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Even more impactful, Gen Z makes up over 40 percent of U.S. Consider this: a third of the world’s population is Gen Z. Personalize Your Messages.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. — goblin girl (@sarahmhawkinson) October 30, 2019.

Retail 101

Retail Gen Z Fashion Millennials 101

Martech

FEBRUARY 2, 2022

“Fran is a model student-athlete who shares our values and has done a lot to generate excitement for women’s college basketball,” said Dillon. Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Millennials are at the center of Denny’s strategy, according to Dillon.

Gen Z 105

Gen Z Customer Millennials Law 105

Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. More than 500 million daily active users (last updated by Instagram in 2017). Ages 50–64: 23%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Reels might have been flocked to by Gen Z if TikTok were banned, TikTok's partnership deal with Oracle and Walmart has ensured that this app will remain active in many countries -- at least for now.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. By Q3 of 2020, Pinterest surpassed 442 million monthly active users , up from 322 million in Q3 of 2019.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

Gen Z 108

Gen Z Content Marketing Health Millennials 108

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. billion , more than double what it was in 2019. Build brand loyalty. Source: Hootsuite.

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Promotion Gen Z Social Media Marketing Fashion 142

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

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Customer Millennials Transform Gen Z 52

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. — Stanford University (@Stanford) September 13, 2019. View this post on Instagram.

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Education Gen Z Millennials Promotion 111

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. China’s annual luxury online penetration increased from 13% in 2019 to 23% in 2020.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

DECEMBER 6, 2021

These latest spending figures sit well above the rate of investment seen before the pandemic in 2019. In the third quarter of 2019, spend by advertisers reached nearly $600 million in total, before rising to over $700 million in the same quarter of 2020 and even further to almost $1 billion in 2021. in Q4 versus Q3.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 98

Gen Z User-Generated Millennials Marketing 98

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out how a hotel leveraged influencer marketing effectively over a year and a half, leading to a steady 4% monthly growth in traffic to their website, which even peaked at 8% in 2019.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Neil Patel

FEBRUARY 11, 2021

This focus has generated a massive following around the world and helped grow Glossier into a $1.2 Glossier’s 2019 London pop-up in Covent Garden is a perfect example of how successful pop-up shops can be, eventually leading Glossier to turn it into a permanent fixture. billion brand.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Sprout Social

JULY 12, 2019

Posted by Denny's on Monday, May 13, 2019. Posted by OREO on Tuesday, April 2, 2019. Posted by Ben & Jerry's on Saturday, April 20, 2019. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. The premise here is simple.

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Customer Gen Z Manufacturing Energy 103

Neil Patel

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. This is especially true if you want to target Millennials and Gen Z. On the hunt for a Google+ (also called Google Plus and G+) alternative?

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Neil Patel

NOVEMBER 26, 2019

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. For the first time, the 2019 digital ad spend overtook traditional ad dollars in the United States. But if you have kids, or nieces or nephews, ask them if they have ever used a Chromebook.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Sprout Social

NOVEMBER 21, 2019

And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. According to the 2019 Sprout Social Index, 63% of marketers note that social listening will become more important for conducting customer and market research. Social media.

Market Research 97

Market Research Gen Z Price B2C 97

Hubspot Marketing

AUGUST 18, 2022

Adidas' co-branding relationship with Kanye and the resulting cult-like Yeezy following led to a stellar year for the company: in 2019, Adidas' net income climbed 19.5% You read that right: Burger King and McDonald's — two of the fiercest fast—food industry opponents— joined together for a co-marketing campaign in 2019.

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Branding Fashion Shoppers Food 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 45% of marketers said they planned to add YouTube to their 2019 strategy. Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience.

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Shoppers Product Gen Z Promotion 125

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. The human brain can identify images seen for as little as 13 milliseconds.

Shoppers 115

Shoppers Retail Finance User-Generated 115

Sprout Social

APRIL 7, 2020

Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. Dissecting the COVID-19 social chatter.

Branding 110

Branding Transform Gen Z Entertainment 110

Hubspot Marketing

JANUARY 3, 2024

Peloton A Peloton commercial went viral during the holidays of 2019, but not in a good way. The ad “Fast Casual” focuses on a millennial who encounters a Chipotle-like restaurant that is fully customizable. The song choice of “Elastic Heart” really ties together a younger crowd of Gen Z and Millenials who both love Sia’s music.

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Advertising Advertisers Food Gen Z 117

Hubspot Marketing

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. of Millennials, 77.5% of Generation X, and 48.2% 42% of the world's population uses social media. billion users worldwide.

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Social Media Marketing Gen Z Millennials PR 145