2019, Conversational Marketing and Product Marketing

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

MARCH 8, 2021

When customers message brands with Shop integrations to learn more about specific products, they'll receive automated messages with product suggestions from the Shop owner -- as seen in the image below. Takeaways for Marketers. Image Source.

Gen Z

Gen Z eCommerce Shoppers Millennials

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

JANUARY 14, 2019

Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. Email marketing with content updates. Regular follow-ups.

Whitepaper

Whitepaper B2C Marketers Marketing

Marketing Pro Pulse

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Dump the Sales Funnel in Favor of Lifecycle Marketing

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