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How to Scale Your Agency with Productized Marketing Services

Duct Tape Marketing

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Contextual Marketing. Contextual marketing is targeting online users with different ads on websites and social media networks based on their online browsing behavior. Conversational Marketing. Persuasive marketing focuses more on the emotions and less on the facts. Product Marketing.

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Marketing Automation in Numbers

Markinblog

This reduces manual conversion processes and makes marketing easier. How Marketing Automation Affects Sales Productivity? Marketing automation drives a 14.5% increase in sales productivity. reduction in the market overhead. The Ultimate Marketing Automation statistics overview.

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

While this app might be opportunistic for conversational marketers, this app might also be beneficial if you're looking to sell internationally. Takeaways for Marketers. After all, many different audiences use Pinterest to create inspiration boards filled with products or items they might want to purchase.

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How communication issues prevent you from getting buy-in for SEO

Search Engine Land

To find out why this happens, and whether that gut feeling is actually true, I spoke to fellow marketing practitioners as well as people who have crossed over to the other side – marketers who turned into CROs and CEOs themselves. Executives do indeed doubt whether marketing departments are actually doing useful work.

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Adobe’s roadmap for B2B, CDP and product analytics

Martech

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. Email marketing with content updates. Regular follow-ups.