Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. 2019 was a big year for messaging. It’s a new feature that helps users better connect with people they work with in real life. Posted by Citi on Friday, October 18, 2019.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Kevin Indig

NOVEMBER 13, 2023

Some pump tens of thousands of domains with AI-generated content into Google’s index with the purpose of generating backlinks. I’ll be the first to admit that I’ve prioritized search engines over users and traffic over everything, especially early on in my career. But the industry is falling apart.

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

Hootsuite

SEPTEMBER 3, 2020

New digital divides in key demographics, a shift towards performance marketing tactics. Employers were a beacon of hope, according to the 2019 Edelman Trust Barometer , with 75% of people saying they trust their employers to do what is right—more than they trust government, media, or business in general. Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. For many businesses, content marketing goals include one or more of the following: Drive organic traffic to your website. Generate sales and revenue. What are you hoping to achieve?

Management 52

Management Gen Z Whitepaper Content Marketing 52

Martech

JUNE 8, 2023

Its value has also generated an ongoing debate among email marketers. 19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. Or does it end up doing what you tried not to do?

Gen Z 94

Gen Z Logistics Finance Energy 94