Martech
JUNE 14, 2022
“Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release. With 227 million gamers in the US, and over three billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders.”
Kevin Indig
NOVEMBER 13, 2023
Some pump tens of thousands of domains with AI-generated content into Google’s index with the purpose of generating backlinks. I’ll be the first to admit that I’ve prioritized search engines over users and traffic over everything, especially early on in my career. But the industry is falling apart.
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Hootsuite
DECEMBER 10, 2019
Social marketing and performance marketing collide. It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. The post has generated over 87,000 reactions on LinkedIn.
Hootsuite
SEPTEMBER 3, 2020
New digital divides in key demographics, a shift towards performance marketing tactics. We predicted that TikTok would be an incredibly useful source of insights for marketers to prepare for the next generation of social media users. Both brands cater to younger generations. Were we right in our prediction?
Litmus
JUNE 23, 2022
With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach. What should marketers be doing to start creating more personalized experiences for customers?
Martech
JUNE 8, 2023
Its value has also generated an ongoing debate among email marketers. 19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. Or does it end up doing what you tried not to do?
Spiralytics
MARCH 7, 2023
The younger generations will always lead the charge when embracing new things, which holds for ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. For example, 75% of Pinterest’s users are female, so ads on the site may perform better.
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