Remove 2019 Remove Millennials Remove Product Marketing Remove Social Media Marketing
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

When customers message brands with Shop integrations to learn more about specific products, they'll receive automated messages with product suggestions from the Shop owner -- as seen in the image below. From there, they can tap the bag icon in the corner and purchase these products directly from the Instagram app. Image Source.

Gen Z 145
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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. By now, you might be on all the major social media platforms. Facebook has a whopping 1.59

Shoppers 132
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Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring. Social Media Marketing 4.9

Marketing 110