Remove 2020 Remove Customer Marketing Remove Transform
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Your Guide to Marketing Transformation in 2020

Marketing Insider Group

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

Q: Eric, we have seen unprecedented change during a COVID19 global pandemic and everything from accelerated digital transformation, physical events moving to virtual and people working from home. The phrase, “Man plans and God laughs” has never been more true than in 2020.

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Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. THE 2020 AWARD WINNERS.

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Announcing 50 Rockstar Marketers that Made It to the Fearless 50

Adobe Experience Cloud Blog

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. James Chung , Senior Manager, Marketing Operations and Email Marketing, Uber.

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What is marketing operations and who are MOPs professionals?

Martech

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Just as there is no one definition of marketing operations, there are variations in what tasks marketing operations conducts.

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The Anatomy of a Modern Marketing Org

Litmus

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.