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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. Your growth rate for 2021 was 10 percent, increasing social traffic from 90,000 visits in 2020 to 100,000 in 2021. Total goals completions / total visits by target market) x 100. Their basic plan is $9.99.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Marketing

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th.

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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. A daily budget would allow your ad campaign to steadily penetrate your target market. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? .

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Instagram remains the platform of choice for social influencers. marketers plan to use Instagram for their influencer campaigns in 2021. marketers planned to use TikTok for influencer campaigns in 2019, 68% will do so this year. That puts TikTok on par with Facebook as an influencer marketing platform in 2021.

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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. Takeaway Social media marketing is all about building a connection with your audience by publishing thoughtful content.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Nobody could have predicted how 2020 would change the face of marketing.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Email marketing is best for: Lead generation.