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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. This way, their weakness became a strength by making them appear more likable. For example: H_BC, Goo_e, Li_erpool FC, N_dge.

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

This requires a review of strategic aspects related to neuromarketing , for example, which reinforce the company’s identity in its public’s imagination. Today, Tesla is a company with a recorded 40% increase in sales in the first three months of 2020. Brand positioning or brand awareness?

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This day in search marketing history: February 25

Search Engine Land

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.