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How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Hubspot Marketing

Googles 90-second Loretta ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 - Chiefs 9) cost the search behemoth $16.8 Amazons 90-second Before Alexa ad from 2020 cost $16.8 million on its wildly popular Budweiser ads between 1967 and 2020. or 7 and 10 p.m., depending on your time zone were projected to hit $19.12

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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape.

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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

Pre-2020, only 8% of companies had flexible work. This conversation didn’t stop (or even get started) in 2020. To 81% of surveyed marketers, work flexibility is one of the top five benefits a company can offer. Post-pandemic, 58% of U.S. workers say they're allowed to work remotely at least one day a week. Remote workers are happy.

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What marketers need to know about data and privacy in 2025

SmartBrief - Marketing

The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy.

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5 Essential Pieces of a Prospecting Solution

Is your team focused on building a reliable tech stack for 2020? Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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Digital video ad spend sees 16% increase this year

Martech

That is a 16% increase over last year and more than twice the $26 billion in 2020. Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.

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3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

In a 2020 study by Leo Burnett, Mike Treharne, and Richard Shotton ( cited in Richard’s book ), participants were shown ads with brand names containing missing letters, for example, "HS_C." Perhaps limit the amount a customer can buy. Maybe you should display low stock levels or a limited-time offer. Leave a letter out.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

Discover valuable insights and practical steps on how to: Adjust your tactics to deal with the impact of 2020. If your role includes supporting sellers, then this in-depth sales enablement guide is for you! Keep remote onboarding and training engaging (including SKO). Deliver content and tools sellers will love.