Hubspot Marketing

JULY 26, 2024

New Implications for 2024: Google Consent Mode Version Two Initially introduced in 2020, Google Consent Mode was revised at a pivotal moment in the digital industry. When using a CMP, Consent Mode is usually enabled by default. It can also be configured via Google Tag Manager.

Law 129

Law Analytics Advertising Advertisers 129

Search Engine Land

AUGUST 5, 2024

Google’s monopoly in general search increased from about 80% in 2009 to 90% by 2020. Key details: Judge Amit Mehta found Google violated Section 2 of the Sherman Act, which prohibits monpolies The court focused on Google’s exclusive search deals with Android and Apple devices as key to its anticompetitive behaviour.

Law 100

Law Digital Marketing Advertising Advertisers 100

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry.

Transform 136

Transform Advertising Advertisers User-Generated 136

Chief Martec

JANUARY 2, 2025

CDPs customer data platforms arose between 2015-2020 because most marketing suites/platforms were still not open enough or flexible enough with their data models. Most acquired a CDP or built CDP-like capabilities by the 2020’s. This gave CDPs an iPaaS-like opening, and they stampeded through it.

Fashion 129

Fashion Transform CRM Product 129

Martech

JULY 23, 2024

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. “And, much like a credit score, it takes time to build it back up and to be recognized as a safe sender.” The average bounce rate was 1.98%.

Price 123

Price Email Marketing eCommerce Place 123

Martech

AUGUST 1, 2024

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Chick-fil-A dominates over McDonald’s with average store sales of $9.3 million, compared to the Golden Arches’ $3.7 The research seems to have come true.

Email Marketing 134

Email Marketing Food Marketing Marketers 134

Martech

OCTOBER 31, 2024

PebblePost launched the first version of its Lookalikes product in 2020. But it became clear to PebblePost and the adtech space generally that, while retargeting is critical for lower funnel activity, marketers are also really looking to drive acquisition and retention.

Direct Mail 134

Direct Mail Retail Gen Z Marketing 134

Martech

OCTOBER 22, 2024

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. That genie is out of the bottle.

eCommerce 118

eCommerce Transform CRM Price 118

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020.

Law 130

Law User-Generated Email Marketing Education 130

Martech

JANUARY 9, 2025

Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S. We care because it’s a reminder that loyalty forms a sometimes overlooked part of the customer experience. Seamless engagement from discovery through to conversion is great; but CX doesn’t stop there. Why does SAP care?

Retail 109

Retail Management Shoppers eCommerce 109

Martech

MAY 8, 2025

The company’s carefully crafted integration architecture had hardwired their 2020 organizational structure into the technology. It took the company months to spin up new shopping experiences while their competitors were doing it in weeks. It happens all the time.

Transform 107

Transform CMO Retail Customer Journey 107

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. The 2024 U.S. And it is not just traditional ad spending. Digital media costs will soar.

Branding 74

Branding Transform Customer Acquisition Customer loyalty 74

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 119

Retail Advertising Advertisers Price 119

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights.

Key Performance Indicator 123

Key Performance Indicator Transform User-Generated CMO 123

Hubspot Marketing

JUNE 26, 2025

In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. This way, their weakness became a strength by making them appear more likable. For example: H_BC, Goo_e, Li_erpool FC, N_dge.

Non-Profit 106

Non-Profit Branding Health Price 106

Martech

JULY 16, 2025

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward process or technical execution. Managers, meanwhile, lead teams that span across these categories.

Health 63

Health Management Product Customer 63

Martech

JANUARY 16, 2025

By 2020, it had grown to over 10%. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. This year it will be 14%; by 2026, its estimated to become over 17%.

Transform 129

Transform User-Generated CMO Marketing 129

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 118

Gen Z Analytics Fashion Management 118

Martech

JULY 7, 2025

Tool : ChatGPT When IFamily Feud: Email Marketing Edition at Email Innovations World was a hit from when I first ran it in 2020. Categorizing survey responses: From chaos to ‘Top 6 answers on the board!’ But it also meant hours spent manually categorizing open-ended survey responses. Not even close.

Copywriting 118

Copywriting Thought Leadership Marketing Marketers 118

Martech

JULY 29, 2024

A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service. Research has shown that AI utilization can improve both internal productivity and customer satisfaction.

Transform 140

Transform Branding CMO Education 140

Martech

JUNE 6, 2025

AI-native tools : Post-2020 platforms like Clay and Zapier rethink core workflows with AI at the center. Each of these serves a different purpose — but together, they define how AI is scaling both efficiency and impact across revenue marketing.

Customer 111

Customer Thought Leadership Native Marketing CRM 111

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 If stored on 64 GB flash drives, 181 zettabytes would fill roughly 2.8 trillion USB sticks.

Transform 104

Transform CRM Analytics eCommerce 104

Hootsuite

NOVEMBER 28, 2024

In 2020, the marketer ran a Pinterest campaign for a fashion e-commerce client that struggled to achieve conversions at the company’s price point. “Oftentimes, people forget Pinterest isn’t chronological like other platforms. Olivia can relate.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Litmus

JULY 31, 2024

Overall email volume up 13% since 2020, expected to grow another 13% by 2026. Email is both at an all-time high in volume and in return on investment (ROI). The roller coaster of the past few years has grown our dependence on email in more ways than we could have ever imagined.

Logistics 110

Logistics Customer Journey Copywriting User-Generated 110

Backlinko

OCTOBER 21, 2024

Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. I’ll also share how to make information gain part of your content workflow. But first, let’s touch on how Google thinks about knowledge. The punchline?

SEO 104

SEO Finance User-Generated Food 104

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power.

Shoppers 72

Shoppers Retail Price Promotion 72

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Martech

SEPTEMBER 24, 2024

of total revenue, down from a high of 11% in 2020 and 9.1% The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7% What’s more troubling is what companies are spending their money on.

CMO 128

CMO Email Marketing Influencer Marketing Promotion 128

Buffer Marketing

OCTOBER 23, 2024

We went a little further back in this data set, to see how things had changed since Instagram introduced the reels format in 2020. While perhaps not as useful in defining your content strategy , it’s interesting to see the big picture.

Entertainment 139

Entertainment Branding Social Media Marketing Marketing 139

illumin

NOVEMBER 12, 2024

California was the first state to introduce its own privacy legislation in 2020, followed by Virginia the following year. California Privacy Rights Act The first state-wide privacy legislation to pass was the California Privacy Rights Act (CPRA) in 2020. Since then, similar laws have been passed in Colorado, Connecticut, and Utah.

Law 98

Law Advertising Advertisers Health 98

Search Engine Land

AUGUST 6, 2024

In 2020, Google introduced Consent Mode v1, which allowed website owners to adjust behavior for Google tags based on users’ consent status and, therefore, comply with GDPR and CCPA. That was the precursor to 2018’s watershed GDPR and, to a lesser extent, CCPA privacy regulations.

Analytics 74

Analytics CRM Law Advertising 74

Search Engine Land

JULY 25, 2024

prior to 2020. It’s also worth highlighting that sometimes a plateau or deceleration in marketing spend can feel regressive. In 2024, it is estimated that overall advertising spending growth in the U.S. will increase by approximately 10%. Compare this to an average growth of 23.3%

SEO 108

SEO Management Price Thought Leadership 108

Martech

AUGUST 5, 2024

MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36 of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 going to ad-tech fees and $0.35 to low-quality media like invalid traffic (IVT) and MFA inventory.

User-Generated 121

User-Generated Advertising Advertisers Marketing 121

Duct Tape Marketing

DECEMBER 18, 2024

think 2025 is going to make 2020, the change of 2024 pale in comparison. We're going to explore an issue that I probably will be selling. solutions more directly for, but I want to get, I want to dive into what I think is at the crux of where we're going. There's a lot. I'm hearing from agencies.

CMO 69

CMO Marketing Marketers Transform 69

Buffer Marketing

NOVEMBER 12, 2024

“Back in 2020, I was just showing the behind-the-scenes setup of filming a YouTube video, or how I ended up landing a brand deal." ” As that content garnered attention, brands started to take notice, and she started booking brand partnerships.

Branding 109

Branding Health Product Management 109