Remove 2021 Remove Advertising Remove Gen Z Remove Succession Planning
article thumbnail

20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. That’s on any average day—a year over year improvement from 2021’s 249 million. Advertisers on SnapChat have the potential to reach 557.1 Source: Digital 2021.

Gen Z 103
article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. This space is changing constantly.

Transform 120