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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. That’s on any average day—a year over year improvement from 2021’s 249 million. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar.

Gen Z 103
Gen Z User-Generated Advertising Advertisers 103
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Why we care about mobile marketing: A guide for marketers

Martech

MAY 13, 2022

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. This space is changing constantly.

Transform 119
Transform Gen Z Shoppers Retail 119
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