Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics? Cross-channel data.

Customer Journey 105

Customer Journey Analytics Customer Marketing 105

Marketing Insider Group

JUNE 15, 2020

We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

Transform 106

Transform Law Marketing Marketers 106

Martech

APRIL 5, 2022

Running/viewing reports and providing insights based on campaign data and analytics. In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Marketing attribution has the potential to address this need. multi-touch attribution).

Customer 94

Customer CMO Customer Journey Non-Profit 94