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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. It turns out that participants remember those brands 14% more than when the full brand name is written (e.g., For example: H_BC, Goo_e, Li_erpool FC, N_dge.

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market. Stay with us!

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This day in search marketing history: February 25

Search Engine Land

Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds 2019: Survey found the flag affected user behavior and brand perceptions. Survey Says: Google Top Brand In UK 2008: Microsoft was second in this survey. ” 240 chose “Don’t show a page at all.”