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Gartner announces the 2021-22 Genius Brands

Martech

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. Gartner analyzed over 1,300 brands across 15 industries, including non-Gartner clients, with inclusion in the survey being based on volume of digital activity. The 2021/22 Geniuses.

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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

— Laura Lexx (@lauralexx) July 27, 2021. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — NowThis (@nowthisnews) July 23, 2021. — Apple TV (@AppleTV) August 1, 2021.

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Guest Posting in 2021: Amplify Brand First, Build Links Second via @ronlieback

Search Engine Journal

When done properly, guest posting will help amplify your brand awareness and build reputable links. Here's how to guest post in 2021. The post Guest Posting in 2021: Amplify Brand First, Build Links Second via @ronlieback appeared first on Search Engine Journal.

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Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Hubspot Marketing

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

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What brands need to know before celebrating Black History Month 2021

Sprout Social

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

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Why SaaS Brand Advocacy is More Important than Ever in 2021

Neil Patel

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

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Podcast advertising spend surged in 2021

Martech

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Technology brands became the biggest spenders, pushing media into second place. Podcasts create the opportunity for focused contextual advertising as well as for more general brand messaging.