Martech

OCTOBER 18, 2022

Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. Younger consumers – including Gen Z and the even younger Gen Alpha – simply don’t see a clear distinction between a digital and a real-world experience. Image: DPAA. Programmatic impact.

Gen Z 109

Gen Z Retail Transform Advertising 109

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 Stats roundup: Online grocery post-Covid-19. UK online clothing sales expected to overtake in-store in 2022.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52