Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Mobile marketing falls within the ecosystem of digital marketing. Smartphone penetration is high across all ages and demographics.

Transform 114

Transform Gen Z Shoppers Retail 114

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 110

Shoppers Retail Finance User-Generated 110

Bannerflow

APRIL 27, 2020

Here’s our breakdown on what you need to know… Look after your data strategy. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house.

Advertising 89

Advertising Advertisers Gen Z Place 89

Bannerflow

APRIL 27, 2020

Here’s our breakdown on what you need to know… Look after your data strategy. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house.

Advertising 52

Advertising Advertisers Gen Z Place 52

Bannerflow

APRIL 27, 2020

Here’s our breakdown on what you need to know… Look after your data strategy. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house.

Advertising 40

Advertising Advertisers Gen Z Place 40

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. How can you stay ahead of what’s new? What Content Marketing trends in 2021 will follow the changes the previous year brought us? Want to know how we can improve your strategy?

Market Trends 121

Market Trends Content Marketing Gen Z User-Generated 121