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Pitching a home run social media marketing campaign or idea for 2021

Sprout Social

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch. What’s the big idea?

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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

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How to make the most out of your social data in 2021

Sprout Social

Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization.

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20 Technical Skills Every Marketer Needs

Hubspot Marketing

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Here are several types you may come across in the marketing world. Image and file management.

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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report , there are now: 2 billion users on WhatsApp.

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4 social advocacy examples that prove authenticity pays off

Sprout Social

There are few sure bets when it comes to organic reach on social media. Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. And yet, social advocacy examples continue to be the exception.

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3 months into testing our TikTok marketing strategy: Here’s what we learned

Sprout Social

In July 2021, we made it official and launched our first TikTok, a video that touches on accessibility features for publishing social content. How we analyzed TikTok performance. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers.