Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Litmus

APRIL 6, 2021

In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. Campaign Management: Basic capabilities like A/B testing and frequency capping could be more challenging for marketers who depend on 3P cookies. Make first-party data your #1 priority.

Transform 109

Transform Marketing Mix Performance Marketing Advertising 109

Search Engine Land

DECEMBER 9, 2022

The pandemic accelerated the shift, with video and social media picking up the largest share of digital spend in 2021, according to data gathered from Semrush and Pathmatics. In Q4 2021, The company then expanded its digital strategy into OTT and CTV, further reducing the budget share for PPC. Are you creating a new category?

Advertising 86

Advertising Advertisers Search Marketers Marketing Mix 86