Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 88

Market Research Non-Profit Transform Marketing 88

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. ” Insider Intelligence said that TikTok’s command of the digital ad market more than doubled in 2022 and has nearly 100 million U.S.

COS 95

COS Retail Advertising Advertisers 95

Hubspot Marketing

DECEMBER 19, 2023

For example, stock market expert Josh Dylan argues that investing in social media stocks is an "attractive proposition" for two reasons. Firstly," he notes, "social media usage continues to climb, creating a vast and growing market for these platforms." LinkedIn, Microsoft Teams, and Skype all fall under its purview.

User-Generated 95

User-Generated Marketing Marketers Social Media Marketing 95

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 Mobile gaming.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SEMrush) The U.S.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. UK online clothing sales expected to overtake in-store in 2022. 48% surge in global ecommerce app downloads from Jan-July 2021.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98