Remove 2022 Remove Market Segmentation Remove Product Marketing
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Why SEO should be a product

Search Engine Land

A Google Trends search for “product management” shows the interest over time has begun to peak more recently in December 2022. Whereas product management has just begun to pick up steam. Unlike a keyword-research-driven SEO effort, Product-Led SEO strategy needs to have a product-market fit.”

Product 89
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How to use fan-driven marketing to foster brand love

Search Engine Land

But outside of extreme exceptions, any business with some degree of product-market fit is perfect for attracting superfans. In other words: You’ll improve brand loyalty more by getting customers to love you than by improving your product, getting better reviews / testimonials or targeting different market segments.

Branding 129
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The Power of Verified Reviews: Why Agencies Thrive with Clutch

Duct Tape Marketing

01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. This is John Jantsch.

CMO 83
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101 Landing Page Optimization Tips

Unbounce

Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation. If this is the case, ensure your tracking can handle these complexities.