Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report also suggests that this impact will continue into 2023. How the Recession Will Impact Hiring in 2023. How exactly?

eCommerce 101

eCommerce Acquisition Marketing Entertainment Global Marketing 101

Martech

DECEMBER 14, 2022

Server-side measurement is based on sending data directly from a server you own and control to the servers of the platforms you leverage for advertising and measurement, cutting out the middleman that is the browser your visitors use to access your website, and allowing direct tracking and measurement of outcomes like clicks and conversions.

Analytics 95

Analytics Advertising Advertisers Acquisition Marketing 95

DIY Marketers

JANUARY 5, 2023

Advertising: Where you use paid advertising to get in front of your ideal customer. Content and Direct marketing require more time than money, and advertising requires more money that time. Put simply – it’s a mathematical way to make sure that every penny spent advertising yields significant returns.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Unbounce

JULY 14, 2023

And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. Sometimes that data is siloed, sometimes they’re not structured the same way.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. Sometimes that data is siloed, sometimes they’re not structured the same way.

Transform 52

Transform Marketing Marketers CRM 52