Martech

JULY 22, 2025

A B2B buyer reading your white paper might also be scrolling LinkedIn while commuting. A Gen Z shopper might expect real-time replies and same-day delivery. billion in 2023. From channels to contexts In today’s omnichannel world, the buyer’s context — not the channel — defines the next best action.

Gen Z

illumin

MARCH 6, 2025

In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. trillion in 2025.

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When you can save some of that time and money by featuring user-generated content, you can pack a bigger punch with the content your brand creates.

Whitepaper

Search Engine Land

MAY 30, 2023

Download a white paper. But three announcements at Brandcast, YouTube’s 12th annual advertiser showcase, which was part of the Upfronts 2023, give the top 100 advertisers in the U.S. And we’re the number one sports destination for Gen Z fans.” 10, 2023, when YouTube debuts as the new home of NFL Sunday Ticket.

Digital Marketing

TechWyse

MARCH 8, 2023

And in a world where consumers want what they love to be put in front of them without having to look, it pays off to be ultra-effective with your lead generation strategies. In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives.

Inbound Marketing

Hootsuite

JULY 13, 2023

Who has clicked through on your profile link to your website… and did they sign up for access to your gated 2023 Report on the Caramel Corn Industry? is key to generating social media leads. The best social media platform for lead generation really depends on your particular business and your particular audience. But it’s true.

User-Generated