Rock Content

DECEMBER 14, 2023

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Here’s what you need to know about how to get ahead and stay there in 2024.

Analytics 88

Analytics User-Generated Market Trends Customer Journey 88

Customers.ai

JANUARY 26, 2024

Integration with marketing platforms: Facilitates seamless data flow from various marketing channels for better lead management. Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments. Sometimes Google Analytics doesn’t have all the answers.

CRM 111

CRM User-Generated Analytics Marketing 111

Use Insider

FEBRUARY 29, 2024

Generative AI in marketing empowers marketers to craft relevant, timely, and trustworthy customer experiences effortlessly. From relevant messages and emails to interactive chatbots, generative AI helps companies create seamless and memorable interactions that delight customers and foster long-term loyalty.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

Customers.ai

FEBRUARY 13, 2024

Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many data points they have into a cohesive customer profile. In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns!

Customer Journey 64

Customer Journey CRM Marketing Marketers 64

Sprout Social

JANUARY 9, 2024

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Considerations: How does your team engage your loyal customers proactively?

CRM 117

CRM Retail Customer Journey Analytics 117

Customers.ai

APRIL 18, 2024

Enhance Customer Journeys Tailor the advertising experience to meet the unique demands and preferences of your audience, leading to higher engagement rates and conversion opportunities. Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics.

eCommerce 120

eCommerce PR User-Generated Marketing 120