Sprout Social

JANUARY 9, 2024

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Considerations: How does your team engage your loyal customers proactively?

CRM 120

CRM Retail Customer Journey Analytics 120

Customers.ai

APRIL 18, 2024

Enhance Customer Journeys Tailor the advertising experience to meet the unique demands and preferences of your audience, leading to higher engagement rates and conversion opportunities. Why You Need First-Party Data First-Party Data From Customers.ai

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. is an AI-based tool created to assist content creators, marketers, and ecommerce businesses in crafting high-quality content.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers User-Generated 96

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. is an AI-based tool created to assist content creators, marketers, and ecommerce businesses in crafting high-quality content.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Use Insider

APRIL 23, 2024

Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Its goal is to deliver timely, consistent, and relevant messages to customers across all brand touchpoints. What is cross-channel management and why is it important?

Management 52

Management User-Generated Customer Journey Analytics 52

Martech

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. The problem is that, for most companies, those environments operate from different data sets that are trapped in applications, spreadsheets and data warehouses or lakes — even though the customer is the same.

Transform 114

Transform Customer Journey Shipping Analytics 114

Search Engine Land

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. The problem is that, for most companies, those environments operate from different data sets that are trapped in applications, spreadsheets and data warehouses or lakes — even though the customer is the same.

Transform 85

Transform Analytics Customer Journey Shipping 85

Use Insider

MARCH 6, 2024

Five key benefits of real-time adopted CDPs Coming up are five benefits of real-time CDPs: Get a 360-degree customer profile to better understand customers Real-time CDPs create comprehensive customer profiles by consolidating data from various touchpoints. Why is CDP needed? How does real-time CDP work?

Transform 52

Transform Marketing Marketers Market Trends 52